Here I link to the best free & paid guides, books, services and applications for eCommerce. I include paid options only if they have excellent value for the money.
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Attention! Sometimes one guide will not suffice to exhaust a subject, so there might be cases where I list a few resources (in one line of text) that complement one another. Read them in the order they are written.
Conversion optimization & user experience:
(Increasing conversion rate in an online store is closely connected to nailing user experience, so these 2 subjects are in a single section)
- Best practices of conversion rate optimization – Attention! If something worked in most cases, it doesn’t have to mean it will work for you too!
- Best practices of user experience – see above.
- User experience myths
- Usability testing: these two resources complement one another: resource 1 & resource 2
- General copywriting best practices
- Copywriting for social media – well over 100 pages of fantasticly useful information (available after giving email, see the bottom of the page)
WordPress & WooCommerce speed optimization:
- 60+ methods of optimizing WordPress and WooCommerce (you might want to read this article before)